Why Professional Real Estate Photos Matter
How quality photography helps your listings sell faster
November 9, 2025
According to our informal research of 20 recent homes sold in the Gilbert, AZ market, listings posted with professional photos sold an average of 50 days faster than those with standard phone photos.
We’ve seen this anecdotally through years of working with local real estate agents, but we wanted to see the numbers for ourselves. Here’s what we did:
We used Zillow to search for 4-bedroom homes sold in the 85295 and 85296 zip codes within the last 90 days.
For each listing, we noted the listed and sold dates, then reviewed the images to see if they included:
Twilight photos
Drone or aerial shots
Neighborhood or community photos
Signs of professional editing (subjective, but evaluated in good faith)
Given the many variables that affect sale price, we focused solely on time on market — though it’s safe to say that professional photos often lead to higher offers as well.
Professional photos immediately feel brighter, more spacious, and more inviting. Balanced lighting shows the true size of a room, wide angles create a sense of flow, and subtle editing brings warmth without distortion.
